Ferdinando Principiano is part of the new generation of exciting, young, dynamic winemakers currently shaking things up in Piedmont. His original approach tended towards making 'supped-up' wines that pandered to the 1990's American critics palate. Yet he saw the light in the early '00s, and set about making some big changes that created elegant, supple wines that aged spectacularly whilst remaining delicious to enjoy when young. His vineyards are also rich with wildlife and biodiversity, as he embraced a more natural, eco-centric approach.